moses choi

First of all, I love the fact that I can blog from my BlackBerry.

Today was a good day. It was a good day at work for me and a good day for tech geeks out there. Apple finally held its product announcement event and to nobody’s surprise, a tablet was presented to the public.

Here are my thoughts on the iPad in point form.

- Most significant factor is the pricing. $499 starting price is awesome!

- The Apple cool factor. There is no denying the impact Apple’s brand and industrial design has on people’s purchasing decision. It is what allows perfectly rational people to pay more for products that otherwise might be sold for less by other manufacturers.

- The iPad allows Apple to capture part of the growing netbook market without bringing its Macbook line downmarket. The challenge is really convincing people that an iPad is really all you need if you’re looking for a netbook (even if you’re one of those people looking at the new netbooks out with Intel’s “Pine Trail” atom processor).

- Along with a surprisingly low price, the other significant factor may be revealed in the coming weeks in the form of additional content deals. Apple has shown that it can help content providers and publishers stay relevant in the digital age.

- I feel that typing might be an issue on this device. I can see typing being a bit cumbersome.

- The smaller than expected flash hard drive capacity was a disappointment.

- Battery life could be better.

- Lack of USB ports.

- Flash support and multi-tasking capabilities yet to be confirmed.

Overall, I feel that the device will be successful. It will likely impact netbook manufacturers, but not as negatively as the impact the iPod has had on all the MP3 makers last decade. For smartphone makers, it might cause some people to opt not to get a smartphone and get an iPad while keeping their regular feature phone a bit longer. I can see some people delaying their smartphone purchase, but the iPad will not replace the smartphone.

It looks like Apple did a good job of making sure the iPad isn’t a do-it-all device to prevent cannibalization. Their ideal consumer is someone who uses an iPhone for everyday mobility, an iPod nano for the gym, an iPad for light browsing and multimedia, and a Macbook Pro/iMac for heavy computer use. In other words, this is a complementary device that perhaps completes someone’s consumer mobile needs.